Brand Compliance Essential to Protect Your Company's Emotional Connection to Customers

The Shortcut Between Customers and Companies
The essence of marketing is twofold: 1) finding something about your company or its products that is distinct and advantageous over your competitors; 2) exploiting those advantages through various media and communications.

Most marketing experts understand that branding is one such distinct advantage they have over their competitors and it is one of the best ways to communicate the subtle yet powerful messages to customers about their company. A company’s brand is influential in a customer’s purchasing decision. While many of us like to think we carefully research our purchases and make logical choices with our vendors, the truth is that purchasing decisions—from cars to chewing gum—are often made because we, the consumers, believe in the brand promise the company is making to us.

New "share" feature released in Lead Generator

SEP Networks announces the release of Lead Generator Campaign "share". This release allows administrators to create campaigns, including Categories, Email Messages, and Lead Signup Forms  and "share" them with their network users. This new "share" feature allows administrators to manage their Lead Generator content much easier.

Shared Categories, Email Messages, and Lead Signup Forms will be viewable to all Users within the administrator's group with just a check of a box. The new feature will expedite revisions on campaigns and automate updates to existing campaigns already shared with Users. Shared Categories, Email Messages, and Lead Signup Forms may not be edited by Users, so this feature will compliment the compliance features required for administers.